Verifeye was a Proof of Concept (PoC) developed during Mastercard’s Innovation Week. The project aimed to rethink payment authentication by moving beyond static passwords to dynamic biological markers.
The Concept#
We designed a passive authentication layer that works in the background during a transaction.
1. Identity Verification#
- Facial Age/Gender Estimation: Used computer vision to compare the user’s estimated demographics against the cardholder’s file.
- Liveness Detection: Ensured the user is a real person and not a photograph.
2. User Sentiment#
- Friction Analysis: Analyzed facial expressions to determine “customer delight” or frustration during the checkout flow. This data could help merchants optimize their UX.
